Blog Archive for the Site News Category

[AUDIO] Tonedeff Interrview w/ Conspiracy Worldwide Radio (05.07.10)

Posted May 17 2010

Conspiracy Worldwide Radio Interview w/ Tonedeff (5.7.10)

Mista Montana & Menace of the UK’s Conspiracy Worldwide Radio Show recently held a special interview with Tonedeff to commemorate 10 years of QN5 Music. Throughout the humorous exchange, Tonedeff shares plenty of behind-the-scenes insight on the label’s history, it’s current state of affairs and where he plans take it in the future. As usual, outrageousness also ensues.

Conspiracy Worldwide Radio has always been a staunch supporter of QN5 throughout the years and have consistently delivered quality shows featuring top talent for free download to all Hip Hop fans. Be sure to support these cats and subscribe to their podcast [HERE]. You’ll be glad you did.

Enjoy!

[ANNIVERSARY] QN5 Music Celebrates A Decade Of ‘The New Hip Hop’ - A Letter From Tonedeff

Posted May 17 2010

13 Years of The Baby Blue. QN5 is a man now.

Holy smokes…has it really been 10 years? Well, technically, it’s 13, being that I released The Monotone EP way back in 1997, but I didn’t have the roster then. So, I’ll just go with a decade.

Ya know, as a kid, I used to draw my own cassette covers for albums that didn’t exist. Today, I can examine the CD booklets and read credits for over 50 releases (plus a bunch of boxes in my apartment I need to get rid of).

Anytime I reflect on where life has taken me, it’s easy to get lost in the myriad of ‘coulda-woulda-shoulda’ moments but one thing remains abundantly clear: despite the roadblocks (and there have been PLENTY), I manage to release the music I believe in – challenging conventions with NO COMPROMISES.

Still, we’ve managed to infiltrate the MTVs, Rolling Stones, Hot 97s, Lollapaloozas of the world – albeit in a limited capacity – all while refusing to draw from the well of industry formula. In this day and age, I don’t think I have to tell you how rare that is doing what we do. And for all this risk, we’ve been rewarded with one of the most hardcore fan-bases on the planet. And while I may never be able to buy a private plane (or a scooter), that’s the next best thing to wealth I can think of.

100% Independently Independent Indies

QN5 Merch Booth @ Rocksteady Anniversary 2002 (NYC)

Ya know, alot of things have changed over the years – the industry climate, our roster, our sound, our logo, etc. I’ve seen plenty of indie labels come and go, talented artists call it quits and big distros go belly up – yet, we’ve managed to weather the storm. The irony is that now, with the social media boom, labels are just recently beginning to do what we’ve been doing since day 1. It’s more ironic considering all the grief they gave us for taking to the web so early on.

Hell, it’s even trendier to have an indie label today then ever – (something I thought wasn’t possible way back in 98 when every trust-fund baby was putting out 12” singles). But, the reality is that 98% of those that talk about their ‘labels’ are basically just a logo and not much else. I recently read an article in the NY Times about how major labels are having their signed artists pose as grassroots ‘indie’ artists to appeal to folks [READ HERE]. But that’s all for show. Those ‘fans’ aren’t dedicated enough to stick around when the pool gets dirty or the air gets thin. They’ll figure that out the hard way eventually.

I’ve made a concerted effort to document all of our steps via video, blogs, pictures and of course music, to show you where we came from, why we did it and and how we’ve developed. Through that process, QN5.com has become my own semi-personal family photo/video album. Each show photo triggers floods of memories of how we drove 17 hours for 30 people in attendance, parading for hours uphill in upstate NY through the snow with boxes of merch in search of a hotel, fucked up sound systems, venue-owner debacles and more. If y’all only knew the half of it, you prolly woulda paid me to quit before buying any of our releases. But we pushed through all of that, and here we are…still.

Where Do We Go From Here?

Up! Even after 13 years, there’s still plenty of work to do. We’re still reaching further and looking to grow our community. If you’re a blue schooler, then you know the drill already: Each one – teach one. While I still feel that there’s a bit of a deadzone in the public’s attention span, my goal is to see QN5 Music universally regarded as one of the top indie music labels ever. We’re going push as hard as we can to make that happen – and we won’t do it without you.

Fortunately, you’ll have plenty of reasons to cheer us on, as 2010 is 100% on course to accomplish our QK10 Plan in full. I’m already combing over the TON of new music AND visuals that are queued up. I’m still a very firm believer in quality music and community – so we’re not cutting corners, just giving you more of what you love.

Shouts to Mrs. Deff, Pack, Kno, Deacon, Substantial, Kokayi, Mr. SOS, Domingo, Mr. Mecca, Elite, Session, JS-1, Akolades, Chris, Samiha, Kontrast and everyone that’s ever been involved over the years, assisting the kid in his dream – I sincerely appreciate all of your time, talent and loyalty. Special big ups to all the DJs that bump our shit in their sets/mixtapes (we know we haven’t made it easy on you). To all the girls that were dragged to our shows by their boyfriends and are now huge fans (bring your friends next time). If you’re still not up on what we do… there’s no better time than the present.

And of course – THANK YOU TO ALL THE BLUE SCHOOLERS!!!!! Y’all mean the world to us. Just remember, as long as you chip in for gas, we’ll gladly keep driving.

So Happy Cinco De Mayo, you drunken fucks!

Hollerate,
Tonedeff
Founder , QN5 Music

PS. In honor of our anniversary, we’d like everyone to share their favorite QN5-related memories via Twitter. Just hashtag #qn5

Tonedeff Video Interview @ UGHH.com

Posted August 23 2007

Tonedeff Interviewed by UGHH.com @ The Paradise (Boston, MA – 04.29.07)

Here’s a new clip for all the Auralarians out there to check out. This is a clip of an interview done by Van Stylez of UGHH.com on April 29, 2007 at The Paradise club in Boston, MA.

[Click Here To Watch The Video & Leave A Comment]

Enjoy!

Tonedeff - Deffinitions [Instrumentals]

Posted July 24 2007

Tonedeff in the lab
Tonedeff needs more sub-bass & crescendos.

I’ve been a producer for dumb long…actually, just about as long as I’ve been rhyming. Back when I was in my kid rap group, RBM Crew, I produced all the tracks we recorded as demos and the subsequently shelved Calligraphy album. Hell, even the joint I did on the Arsenio Hall Show as a kid was produced by me. I basically told the band what parts & melodies to play and they made it happen. (That shit was fun).

On the whole, I enjoy making music more so than anything else, to the point where I’ve pretty much relegated my passion for animation & illustration to barely a trickle since I tackled the task of building up the label. I’ve sincerely made an effort to step my game up as a musician and producer over the years and create songs that really push the boundaries of what’s expected of “hip hop artists”.

Looking back on the body of production work I’ve amassed over the past 7 years alone is kinda nuts. I’ve ran the gamut from Drum & Bass, to classic boom-bap, to piano ballads, to grimey street bangers to chia pet samples. From Session’s “Don’t Do It” to “Porcelain” to PackFM’s “whutduzFMstand4?” to “Bring It” – these songs couldn’t be any more different than they are. But when you look under the hood, you’ll realize they all have one common thread – they’re ultra-clean, super-textured and melody-driven.

Dirty VS Ultra-Clean

Granted, everything is a matter of taste. Some folks might prefer the gritty streetloops that Domingo brings to the table, the movie soundtrack-michael-bay-makes-beats style of Elite, the southern 2-twigs-snapping-a-mile-away-in-a-forest-under-808’s style of Deacon or the multi-layered melancholic melodic montage Kno is renowned for.

But, I grew up in a household where all we listened to was pop radio, classic Santana albums & La Lupe. So basically, that makes me a virtual encyclopedia of 80’s rap, r&b, pop and salsa (thanks Mom!). I think that has something to do with why my sound tends to be ULTRA-clean and crispy. Of course, I dig dirty beats and the like, but I feel like people seem to forget that there’s an art to making something sound polished and produced and what I do gets marginalized as a whole.

Now, I still chop the shit out of loops and I still mine for samples in dusty crates. I have a pretty nifty collection of records. I’m an old school production head. I’ve been through through the ringer. Hell, I remember recording to Ampex tapes in a 16-track analog studio when I was 11. The engineer didn’t know what to do with himself, as he was taking orders from a kid with a busted flat top and a big kool-aid grin. I remember when recording on a DAW was a “big deal” or when getting more than 2.5 seconds of sample time out of an SP12 was a major accomplishment.

I done paid my production dues dammit!

And here I am as a grown man, having produced tracks for alot of your favorite MCs along with my own. Artists hit me up moreso for beats than rhymes. Sometimes I gotta remind folks and say “Hey, I rhyme too.” aha. But at the end of the day I’m still fighting the good fight on the production side – even if people forever refuse to consider my eligibility for Diamond D’s coveted “Best Producer On The Mic” title.

So, with that, I bring you:

Tonedeff - Definitions [Instrumentals]
Tonedeff – “Deffinitions Vol.1” (Instrumentals) [October 2007]

TRACKLISTING:
01. Don’t Do It
02. U Talk 2 Much
03. Stoopid
04. Rising
05. T.H.E.Y
06. Alive
07. Route of Evil
08. Stomp
09. Bring It
10. Give It Away

Maybe this will help my case.

Hollerate!
Tone